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IDEO on 60 Minutes

Every industry has its top firm, the company that does the best work and has the best reputation. Most industrial designers would tell you that that top firm in our field is IDEO. (Really... go to their website. I dare you to resist inspiration.)

IDEO cofounder David Kelley was recently featured on 60 Minutes. It's an awesome segment, something I wish I could show to everyone who has looked at me quizzically when I tell them I'm an industrial designer. Take the 12 minutes to watch this clip—it will be a bright spot in your day.