The American Cancer Society 'More Birthdays' campaign is brilliant.I love it. I think it hits the mark and strikes a chord with almost everyone.Who wouldn't want to celebrate more birthdays?
("Wish" by Andrew Bannecker)
They're selling beautiful art (both as posters and gift wrap) and sharing videos of some very popular bands singing 'happy birthday.' Instead of focusing on the doom and gloom of cancer, it is a proactive push. Birthdays are good. They're fun. 'More birthdays' is a rally call that we can all get behind.
A couple of the More Birthdays prints have definitely made it to the top of my on-going apartment beautification list of things to buy. ..
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