new style of commercials

I've really been enjoying the new narrative style of commercials that have been popping up lately (like the American Express one I posted last month.) They catch your attention, keep you interested, and this one made me smile- big! This commercial shows what it feels like to me- a recently graduated 20-something to go to work downtown every day. Its fun and novel! The only problem with this sort of commercial? It's pretty hard to remember what exactly it is a commercial for...