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the adults don't 'get' them...

Silly bandz are probably the 'toy' of the summer. Adults claim that they don't understand the draw, but when it comes down to it it's a simple equation of...
(and reveal)

They're so stinkin' fun because the shape isn't revealed until the kid takes the individual silly band off his/her wrist and unkrinkles it. The good old conceal and reveal- a design trick as old as the hills :)