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When I was working at Chase design, a number of the designers there were big fans of LaCie. I have since purchased a LaCie external hard drive, joined the email mailing list, and continued to be impressed by the products they put out. I especially love this ulta-thin USB memory card that looks like a key. What a perfect, non-dorky solution to the need to have digital memory with you (everyone knows someone who has worn a flash drive on a lanyard around their neck...and it is just not great jewelry.)