des comm update> families of furniture

Last week we had another due date for our design communications class. This time we had to present three refined families of products. As a reminder, my group ("danse") is designing furniture (coffee table/ credenza/ book shelf) Our group also redefined our target consumer and made a new, spruced up image board. Our target consumer is a young, recently college graduated male who is living in an urban environment and has money to spend. Here are my furniture families:

bent wood: classic and elegant

cement composite (lightweight) plus wood: contrast of materials, something different

huge, bicycle-inspired casters: iconic and super-convenient for navigating around studio apartments