Skip to main content

why designers like process photos

By and large, designers like to see the process behind products. Designers are the ones who want to see ideation sketches and photos of models-in-process in your portfolio. It's just so...

When we were in Italy we had the good fortune (and good timing, and good connections) to tour the Piaggio design center and assembly line. It was interesting to see the workstations where men (it's definitely a boys club there) sketch out little Vespas that later become reality, but it was AWESOME to see the assembly line, with hundreds of in-process scooters lined up.
Then, in Vienna, we wiggled our way to the front row at a Bishop Allen concert. Bishop Allen has been one of my favorite bands for the past two years. I have listened to their music over and over and over again. Somehow, though, seeing them play their instruments right in front of me changed everything. I understood what they were playing when, what was easier to play and what was more of a challenge. Now their CD is in my car, and I really understand it.

Seeing the process- whether it is making a product or playing music, gives opportunity for human-to-human association and connection (vs. human-to-product or human-to-sound.) Seeing a beautiful chair, sitting in it, and finding it to be really comfortable is one thing. Understanding who made the chair, how it was made, and why it was made that way enhances the connection to that product. The same is true with music.