I just wrote this in the front of my journal for Europe:
"Perhaps the most inspiring aspect of design is being able to see what people respond to best, and using that to gauge what they might need in the near future.
It's about creating a product for which there is a need, but people haven't realised it just yet."
-Lee McCormack
"Perhaps the most inspiring aspect of design is being able to see what people respond to best, and using that to gauge what they might need in the near future.
It's about creating a product for which there is a need, but people haven't realised it just yet."
-Lee McCormack
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