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relevant sustainability

First and foremost, please, please visit Jan Chipchase's blog here. If you are in the hp studio, all of his insights are so, so relevant to our current project. If you are not in the studio, go anyway- he provides lots of things to think about.
Also, a few notes inspired by Jan...
from Wikipedia:
"Upcycling is a component of sustainability in which waste materials are used to provide new products. It is generally a reinvestment in the environment. "Upcycling is the practice of taking something that is disposable and transforming it into something of greater use and value."[citation needed] This process allows for the reduction of waste and use of virgin materials.
The term upcycling was coined by
William McDonough and Michael Braungart, authors of Cradle to Cradle: Remaking the Way We Make Things."
Although it may sound far-fetched, upcycling is a very viable design strategy. Perhaps the best example of this is terracycle, a company that literally makes products out of trash, and makes an excellent profit. Also, look here for an example from Jan about how Nokia used upcycling for one of their more compelling concepts. Can this still be worked into our concepts for hp? I am certainly going to try...